From the category archives:

Freelance SEO Copywriting Tips

Another Seminal Post on Linkbuilding

by marty on July 11, 2010

What should you do when you want to create a better link profile for your sites? How have things changed, now that it is 2010? In this post, I link you to Rae Hoffman’s excellent compendium on the subject of linking in today’s web-world. You can thank me later.

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The Best Kept SEO Copywriting Secret

by marty on June 6, 2010

There is a secret recipe for SEO copywriting success, a system used by the por-fessionals (or is that purfessionals?) that works every time. As a special bonus to my readers, I will share this secret, but you must promise not to tell.

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How Much is Too Much?

by marty on May 7, 2010

How is the best way to balance your title, body text, and diet? How much is too much? Can we just keep asking questions?

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When you are trying to optimize a page of content for search, keyword selection is key. But did you know that you should likely also be checking into synonyms, and overtly sexy small business turtles? This post enlightens.

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Do We Write for the Engines?

by marty on March 16, 2010

Do we write specifically for the search engines? This is a complex question, and requires a detailed, provocative response.

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Providing Real Value Through SEO Copywriting

by marty on February 13, 2010

Anyone can add keywords to consonants, but how do you offer real value to your SEO Copywriting clients? This post encourages you to use research and experience to bring more to the table.

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Getting All Dexter on Corporate Communications

by marty on February 8, 2010

I am a big fan of the Showtime Original series, “Dexter.” If you haven’t seen it, it is a show where the main character is a forensics blood-spatter expert by day, serial killer by night.
In the first season, Dexter manages his balance between these two extremes by rigidly following “the Code” which is a set of [...]

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How to Attract Search Engines to Your Copy

by marty on February 5, 2010

Pretty sexy title, huh?
Better still, my advice is to ignore them.
Actually, you won’t find this provocative post here – it was a guest post that I did last week for SEORabbit, a friend up in Connecticut, who is an expert on local search.
Give it a good eyeballing here: http://www.seorabbit.com/the-best-way-to-attract-search-engines-to-your-copy

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In completing a few things on the boil this week, I just sent off a couple guest blog posts. They were really fun to write, and I hope they do well for us all. I also just tucked-in to a 17 page word document of new site content I am writing for a frame shop in Wisconsin – [...]

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