From the category archives:

Freelance SEO Copywriting Tips

Work Begets Work

by marty on October 19, 2011

This is a short post, reminding you that work does beget more work. It talks about being dedicated to working as your rule. Awesome image of me as a swami in here, too. A mantra worth remembering, and a picture you’ll never forget – what more do you want, people?

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Overcoming Writer’s Block

by marty on August 14, 2011

Here’s a post that looks at why I have not suffered from writer’s block for a while. I offer a few ideas on how to look at your workload in a way that helps writer’s block become a thing of the past. Awesome picture of the Packers in it too.

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Fixing Lazy Content

by marty on July 21, 2011

One of the tasks a professional writer must do is to fix the work of other writers. This post looks at “lazy” content writing, identifying some of the risks inherent in it as well as how to find and fix it in your own site’s copy.

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This is a basic how-to page explaining the nuts-n-bolts of why you create invoices, what is in them, and how to create them. It’s a quick read, meant to help the folks that have never needed to do this before but luckily, have an occasion to bill for their freelance work.

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Debra Mastaler is Laying Out Links

by marty on February 4, 2011

Debra Mastaler is one of my favorite web people, and she is producing a “Link Building Blueprint” on Search Engine land. As a service to you, I link to it here, like a pro.

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Black Hat Versus White Hat

by marty on January 12, 2011

In 2006, a post was written that could potentially change the way you think about everything related to search engines, marketing, and your own potential. In 2011, I clip and snip whatever I want from it, and leave the rest on the cutting room floor. Join me.

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Fishing for Goliath Grouper off Sanibel Island is a beautiful thing. Big fish are like big clients, when you stop to think about it. Catching a big client with an awesome marketing plan might be a lot like a successful fishing trip, if you let it be.

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Sidestepping Unicorn Poop

by marty on November 5, 2010

How do we now optimize our content to properly balance keywords, and value and all that rubbish? We chuck it, and write something people want to read. Machines be damned.

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Another Seminal Post on Linkbuilding

by marty on July 11, 2010

What should you do when you want to create a better link profile for your sites? How have things changed, now that it is 2010? In this post, I link you to Rae Hoffman’s excellent compendium on the subject of linking in today’s web-world. You can thank me later.

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The Best Kept SEO Copywriting Secret

by marty on June 6, 2010

There is a secret recipe for SEO copywriting success, a system used by the por-fessionals (or is that purfessionals?) that works every time. As a special bonus to my readers, I will share this secret, but you must promise not to tell.

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