I am up to my nipples in work right now – mid-stride in the busiest month I can remember for a long time. It’s very exciting for me – I have lots of really interesting projects, none of them even remotely related to each other. I am working on sites all over the world, with some really fantastic people. Articulayers itself has more writers in-house this month than ever before – we’re in the middle of the most aggressive content strategies I have ever been a part of. And my guys are nailing it – if I don’t say it enough, my hat’s off to you, brothers and sisters.

But this is not a means to trumpet about anything I am doing specifically or what my good friends here at Articulayers are cranking out, as much as reflect on the fact that all of this great work is not coming to me – I am going to it, and engaging. I am pursuing that which I’d like to do – though grateful that I do get many solid requests for projects from intelligent clients. But I am not waiting for them to come to me – I go after what I want to do, and starting consciously working toward it.

Work begets work.

Many of my writers on board now are just starting out. This isn’t their first writing gig, but I am willing to bet that for most of them, it is the first one where they were assigned 100 pages to write. This will keep them all insanely busy – hammering away at the keyboard, turning out the prose like champs. Working on a heavy deadline, answering the client’s needs.

During these 100 page assignments, they are going to come to know things about how they work best. Do they need it quiet to get focused, or is music a good motivator? How many pages can they do in a day? How long does it take to edit and finalize the copy? All this and more will be dealt with – and they will all emerge stronger as a result.

But then, this project will end, they’ll get paid and they’ll need to get more work. Some of it might come from here, certainly, but it might not be enough for them. So they can take the lessons learned from creating 100 pages, and roll it over into a pitch for doing something similar for someone else. They’ll now have samples they can share of what they do and can use the work they completed as the tangible means to establish new working relationships. They can prove they got paid to write in the past and I will be right here to confirm it for them. They are experienced professionals by definition…and this is valuable.

Work begets work.

Not every one of these writers is going to like doing this work – it is inevitable. But this is not a bad thing to realize – this is actually a positive thing, too. Because writing for a living is not glamorous very often. If hammering out 100 pages, or doing a tri-fold, or writing a website is not your cup of tea, then look into other kinds of writing, or other kinds of work – but knowing what you won’t do is just as important as knowing what you will do. It is important to try though, to not make a judgement call from the cheap seats without first getting in there yourself and slugging it out for real.

The one thing (besides awesomeness) all of my writers share right now, is a willingness to jump in. They are all committed, and trying their best and that does matter, it counts. Not just to me as their boss right now, but it matters to them – because they are learning things about themselves, how they work, and getting a taste of what it means to be a writer for a living.

Work begets work.

When my awesome month is done, another will take its place. Followed by another, and even more after that. But I am not going to be standing here, looking at my reflection and murmuring Abba songs, I am going to be using the lessons learned to be creating more great big piles of work to do. I have a roster of clients that is comfortable, yet challenging. There is diversity in what I do, and I seriously love it, every single day. I have had LOTS of jobs, and know really well what I don’t want to do any more…and I am not even close to it.

I won’t have to look for anything that is not writing-marketing-internet focused. I have the benefit now of being able to create projects on my own, or I will gladly do whatever one of my clients wants me to address. I take none of it for granted, and am grateful. I want to give back, because the people who have helped me find success were so good to me, it needs to continue. The best way I know how, is to keep working, to stay plugged in, and to be here – ready and eager for the next project.

My newer writers might wonder about what it is like to write all the time, but when we talk about it next time, we will have a common frame of reference through this project, and be able to take the conversations and understanding further as a result. This is important, and meaningful. And it happens this way, because they are willing to work first, then talk about what it means – they get in there and start typing , and hand in 100 pages before we start talking about forever.

I have a great deal of respect for people willing to work. It is fine to understand that some work is not for you, but typically only when you are pursuing the work you champion, and have some experience or relative logic behind the things you shoot down. I don’t like to say no to work – and normally, only other work stands in the way of working on something.

I know my mantra well.

I just was asked by the good folks at Emory University to come speak to some students about freelance writing. I of course said yeah, because I really like talking to new writers, and letting them know that they can do it. The people over there at Emory have always been really nice to me, and I am happy and honored to be part of this.

This will be the third time I am talking over at Emory, but I also make some semi-regular appearances at my own Alma Mater, Kennesaw State University for the same kinds of things. I never plan what I am going to say too much, just kind of go and wing it, based on what people seem to want to know.

Generally, it seems like people want to know how to get started – and I always say the same thing: just get started. Young writers tend to romanticize this lifestyle (although it is pretty cool, I gotta admit) so it seems like it is harder than it is. I actually offer work at many of these things too – but don’t always have people following up on it, which is pretty weird to me. I know when I was a student, I would’ve killed for a chance to write almost anywhere, and my main point to aspiring writers is to keep working, even if you are not getting paid yet. If you stick to it and have talent and drive, you can make a very decent living doing all kinds of writing. I hope to illustrate that to them in a simple way.

So I hope to be entertaining and honest at least and can clearly express my love for this career path. If you are going to be attending this thing (I’ll post some details here when I have them) and want to know something specific from me, feel free to give me a yell, or comment below and I’ll certainly try to answer it for you – otherwise, I am looking forward to meeting some new folks, and get them fired-up about hurling verbs.

More info on this as I get it…

{later add}

It is called “Careers for Writers Networking Night” and will be held in the Winship Ballroom at Emory, from 7:00-8:30 P.M. it is in “the Duc” – Dobbs University Center.

I got one email on it so far, and will tell you – yes, we will be covering the basics of building a portfolio. Briefly – I think I have like 5 of my 15 minutes. Warhol would be proud. 

—–

OK – it’s over now, and I didn’t spit on anyone I think, so I have that going for me. I did spill some juice at one point like a spaz – but no one was too close, so no harm…just embarrassing to spill something for no good reason.

I forgot how they run it, but it was really cool. There were tons of us writers there, covering a wide range of potential career paths. We introduced ourselves and then it was simply a big mixer – folks drifted around, talking about whatever they wanted to know with folks who could offer answers.

I talked a bunch (surprise, surprise) – but the students were great – not a silly question all night. I hope I answered some things for them – it was pretty active, and I tried to stay focused for them. I have no idea how many were there – but they were all on the right path, as far as I could see. Lots of intelligent, well-intentioned folks. Not one of them was at home, watching TV – they were all doing something to increase their experiences and understanding. From that aspect, it was a success for sure. I know I’ll see the work of some of them out there.

My thanks again to Paul Bredderman over there at Emory – he has always been a very great host, who holds quality events for his students. I hope they know how lucky they are – not every student has those kind of opportunities. But mostly thanks to the writers-to-be I talked to all night – I really appreciate you allowing me to come over, and chat with you. Always feel free to email me – I had a lot less cards when I got done, so feel free to ask me anything you want, any time. And welcome to it – writing for a living is pretty wonderful.

I have been fortunate of late to be working with some great clients. And I am really happy with the work we have been able to get moving – it is very invigorating.

Clients are not cupcakes – they’re not always awesome. But great clients can help you find new things in your writing, new passions and energies that make it all worthwhile.

The result is often the best writing you’ve done so far.

How to Find Good Clients

1. Trade awesomeness everywhere. Be the cupcake.

2. Respect and research, reach out. Engage where you belong. Give, more than take.

3. Don’t be in their face, just be available.

4. Deliver.

So you’re raring to go, ready to fire away and land that next freelance SEO copywriting gig.

But are you really ready to get in there and pitch?

This freelancing tip is going to look at some simple do’s and don’ts of pitching your SEO copywriting. I am basing this on my own experiences, and those I have seen, especially of late.

Take cover if you must.

Don’t: Don’t close your eyes before you release

Closing your eyes is no way to accurately hit a target. In baseball, you wouldn’t simply close your eyes and throw everything you have as hard as you can in the general direction of the batter. You would choose a pitch – not try to  throw all of them at once blindly in the general direction of the batter.

Don’t throw the kitchen sink of your experience into every conversation.

Do: Do Consider Which Pitch is Best for Each Situation

Is it a curve ball, a slider, or a fastball that will keep you in control? The main thing is selecting the best tool from your arsenal so you retain control of the momentum. Every pitch is not hurled at every situation. The game changes, and you adapt. You know your own strengths, you know their strengths, you know what is on the line. Selection is key.

Do know the contents of your toolbox. Select, tailor and offer only the best pitch for the specific situation.

Don’t: Don’t Start Pitching Too Soon

In baseball, it would not make any sense at all for the pitcher to start pitching before the batter is ready. Before the umpire is ready. Before the catcher is ready. Some very simple things come together to make it appropriate for the pitcher to take the mound. 

Don’t jump into a pitch before you know all the players are in place.  

Do: Do Understand the Marketplaces In Which You Wish to Trade

In baseball, a good pitcher is going to study a team before he faces them. He is going to understand the strengths and history of each batter, and know what to expect when facing the team. No one comes in front of him that he is not prepared to meet – and should it happen that he is surprised by someone new in the line-up, he is experienced enough to handle it strategically.

Do learn about the people you are pitching to. Know what they are about, figure out why they need you, and start throwing.

Don’t: Don’t Get Lost in Metaphors – There’s Work to Do

Hurling freelance SEO copywriting pitches is like baseball. It’s like your Aunt Edna’s bread recipe, it’s like penguins mating, it’s like spandex pants in the summer, it’s like cookie dough and it’s like Hollywood drug casualties.

Don’t spend too much time thinking about what SEO copwriting is. You will gain considerably more insight by simply doing it.  The mistakes you make and the victories you earn are what this is all about. Experience makes more work.

It’s how you play the game, and win.

Before you connect, make sure your portfolio is ready. Slamming, in fact. The best it can be.

You must have some or all of the following: Email-ready samples of previous work, links or a company website.

You want to be taken seriously, so take yourself seriously. The very first thing a prospective client will ask is “Can I see some of your work?” Invest what you need to produce the best possible “quick glimpse” showcase of what you’ll be bringing to the table. Get them responding like Pavlov’s dogs about the idea of working with you.

A client wants to be able to visualize their goal through your talent. Most potential clients are busy people who will give you one chance to connect. It’s a little harsh, but once is all you get – to impress, to dazzle, to bring it home. You don’t ever get to explain why you failed- you simply get ignored or politely rejected.  

This means you need to make a power-packed first impression. 

It doesn’t mean cram everything you have ever done into a single PowerPoint slide, or email a 30-page attachment as a look at previous work.

Have something reasonable and appropriate to show your new contacts that you mean business. Show where (specifically) you have delivered to other businesses in the past. When you can include any data around the measured effect your writing had, it gets ‘em every time.

Once you have a website in place or at least some email-ready samples, it’s time to find more work.

And that brings us solidly into the rest of our lives, people – balancing a decent portfolio with the right amount of cold calls and repeat visitors to stay fat-and-happy.