There is a great post Geordie wrote a couple weeks ago on PPCblog.com about building lifetime customer value. (in case my link doesn’t work, go ahead and paste this: http://ppcblog.com/building-lifetime-customer-value/)
I have talked before about how much I like Geordie’s style of writing – he has a lot of great experience and knows how to get to the meat of making money, and staying profitable. Had the pleasure to co-write an article with him, and his technical deftness is also top-notch – but you’ll see that quickly.
This post comes soon after a huge shake-up for many online professionals, so I think it is particularly relevant and worth a read. When finding new customers is always going to present unique challenges, being able to serve more to the ones you already have is invaluable.
This post also shows you the kind of teaching/writing style Geordie uses. He is more personal inside the forums, but it is the same direct, no BS approach with suggestions you can really use. PPC is one online marketing oasis many webmasters are seeking as organic becomes even less predictable, so get on their membership waiting list. The community doesn’t appear to be accepting new members right now, but things always change. They maintain a limit, so it doesn’t get weak. I would put in your interest if this is something that appeals to you. I can talk from personal experience about how valuable I think this community is – in fact I have. Twice. 🙂